top of page

All Posts


You always look so cool: J. C. Leyendecker’s influence on Richard Amsel
J. C. Leyendecker’s influence on Richard Amsel Richard Amsel was known to be influenced by J. C. Leyendecker (1874-1951), a major artist and illustrator known for 322 illustrations in the Saturday Evening Post, along with some of the most successful advertising campaigns of the time. In the F. Scott Fitzgerald novel, The Great Gatsby (1925), Daisy Buchanan says to Gatsby, "You always look so cool. You resemble the advertisement of the man . . . you know, the advertisement of
Irfan Merchant
Apr 262 min read
bottom of page